Visa Business and Economic Insights Videos

Led by Wayne Best, the Visa Business and Economic Insights team conducted a spending study on the global middle class. To supplement the team’s existing landing page and infographic in driving engagement with the full-length report, we created two insightful and exciting videos narrated by senior economists. Both videos underscore Visa’s role in driving payments forward and the impact digital payments have on the middle class around the world.  

• Script and key messages developed from the full 30-page whitepaper study and collaboration with SMEs/speakers  
• Dynamic blend of live-action interviews, integrated and full-screen data graphics and animations, as well as content-specific global b-roll 
• 3,700+ views