Visa Analytics Platform Messaging Library

To help Visa Global Product Marketing support the upcoming launch of Visa Analytics Platform (VAP) 2.0, we wrote and field-tested various messaging statements to find the most effective communications platforms for core VAP audiences. The final deliverable was an easy-to-use reference library to help Visa teams sell VAP 2.0 more effectively. 

• Audit large volume of VAP materials to develop audience-specific messages
• Focus group testing and an online survey with current VAP users in NA and Europe
• “How to” section in content library helps build alignment and supports consistency of messaging in various sales scenarios