Visa Advanced Authorization Campaign

Visa Global Product Marketing is working to increase Issuer adoption of Visa Advanced Authorisation in Europe. We developed a range of materials designed in the new B2B brand style to support the outreach campaign. Deliverables included this kinetic text sizzle video which provides a quick, engaging introduction to this powerful scoring solution.

• Creative leveraged our existing work for this solution, refreshed for new channels, audiences and brand guidelines 
• Supporting materials included static social posts, emails, and more
• Strategic support included collaboration with paid media teams