Playbook – Project NorthStar

When Visa Global Brand Marketing launched Visa’s brand transformation (Project North Star) in underfunded markets, we wrote and designed an easy-to-use, go-to-market playbook that helps improve global branding consistency. These tools enable regional teams to kick off Visa’s multi-year brand repositioning in their markets.  

• Unique look, tone and feel in the new brand, building on materials created for Visa Client Marketing Team
• Playbook content development, copywriting and design
• Provided additional materials including introductory letter and detailed GTM checklist