Global Informal Economy Video

Visa developed a report to spotlight the state of the global informal economy and the potential opportunities of digital payments, while also emphasizing Visa’s role as a payments industry leader. To help drive traffic to the report, we created an animated video that shared key findings from the study in an accessible, memorable manner.  

• Established an engaging and informative narrative/script from the study  
• Custom illustration style 
• Lively animation and transition style pulls viewers into a complex story